Description
About Mimecast
The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.
Overview
As Senior Manager, AMER Integrated Marketing, you will execute regional field and partner marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. You will partner closely with Sales and cross-functional Marketing teams to generate demand, deepen customer engagement, and support revenue growth. You will report to the Senior Director, AMER Integrated Marketing, who reports to the VP, Global Integrated Marketing.
What You'll Do
- Execute regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
- Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
- Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
- Measure and report on program performance, using data-driven insights to improve strategies and tactics.
- Lead the company's presence at regional industry and partner events to build brand awareness, thought leadership, demand, and relationships with prospects and customers.
- Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and support revenue growth.
- Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
- Deliver personalized campaigns that help accelerate the sales cycle and conversion of opportunities into customers.
- Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts.
- Lead cross-functional marketing programs and projects through execution, delivery, and reporting.
What You'll Bring
- A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
- Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.
- A record of delivering marketing programs that drive demand generation and partner engagement.
- The leadership skills to motivate a high-performing marketing team and lead cross-functional programs.
- Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
- Strong communication and relationship-building skills with senior internal and external stakeholders.
- Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment.
- Strong program and project management skills.
- Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.
- Ability to travel.
The base salary range for this position is $132,000−$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.
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Belonging at Mimecast
Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.
We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.
If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.